Web & mobile applications
Interfaces get judged in the first few seconds, usually on a mid-range phone on a mobile connection rather than the laptop they were built on. We build for that case first, on the web and on device, and share a codebase only where sharing one actually pays for itself.
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Fast on the device people actually own
Performance work usually fails for a boring reason: it is measured on the machine that built it. A development laptop on office broadband hides almost every problem your users will hit. We measure on mid-range hardware and constrained connections, because that is where the customers you are trying not to lose are sitting.
In practice that means server-driven rendering so the first screen is content rather than a loading spinner, JavaScript bundles that are measured rather than assumed, images sized for the viewport requesting them, and fonts served from our own infrastructure instead of a third-party CDN that adds a DNS lookup and a privacy problem at the same time.
Accessible because it is built that way
We target WCAG AA, and treat it as a construction standard rather than an audit to pass later. Semantic HTML, working keyboard navigation, visible focus states, sufficient colour contrast, and respect for prefers-reduced-motion for anyone who finds animation uncomfortable.
The commercial argument is straightforward even setting aside the obligation: the same properties that make an interface work with a screen reader make it work with a flaky connection, an old browser, and a search engine crawler.
One codebase, but only where it helps
Sharing code across web and mobile is worthwhile when the screens and logic are genuinely the same. It stops being worthwhile when you spend more time fighting the abstraction than you saved by having it. We make that call per project, and revisit it honestly rather than defending the original decision.
Shipping is routine
Releases run from a pipeline, not from someone's machine. Automated signing and submission for the app stores, continuous deployment for the web, and a rollback that has been tested rather than assumed. When we finish, your team can run all of it without us in the room — which is the point.
Common questions
- Native or cross-platform?
- Cross-platform when the app is mostly screens, forms, and data — which covers most business applications, and one codebase genuinely halves the maintenance. Native when you depend on platform-specific hardware, background behaviour, or performance that a bridge will not deliver. We will tell you which case you are in rather than defaulting to whichever we prefer.
- Do we need an app at all?
- Often not. If your users arrive from a link, do one task, and leave, a fast web application serves them better than something they must install first. An app earns its place when you need offline behaviour, push notifications, hardware access, or genuinely repeat daily use.
- How do you handle app store releases?
- We automate them, and we hand the pipeline over. Signing, versioning, and submission run from CI so a release is a routine action rather than something only one person knows how to do. Store review guidelines are a design constraint we account for early, not a surprise at submission.
- Is accessibility included or extra?
- Included. Semantic markup, keyboard operability, visible focus, and sufficient contrast are part of building it properly, not a line item. Retrofitting accessibility means rewriting markup and re-testing everything, which is why it costs so much when it is left to the end.
Have something worth building?
Tell us what you are trying to ship and what is in the way. We reply within one business day.
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